A Publishing Revolution

Calling all writers and freelance journalists, publishers and editors. Extend the life of your copy. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is received, just consider the number of letters that go unread and unpublished.

As it is now

The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. Now a mature technology, the Internet is no longer the preserve of geeks and nerds but a technology that has been embraced by the global population, the young and the old, that invites new ways of doing things. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

When people read an article that provokes thought they appreciate the opportunity to comment either by writing a letter, sending an email or writing a comment. Emails make communication easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

Although interesting a letters page or a list of comments are at best a sample of views or an endless unmanaged list of comments; a letter may be well crafted and well written letter but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with the readership is providing the readership with an effective channel to communicate with you; one where they know it will count.

Want a snapshot of opinion? Did they like that article? Did the readership agree with what was said or do they have a different view?

Now it’s easy

Historically surveys would have taken considerable effort to design and publish and altogether was a process too long winded and often reserved only for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback is managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It can even be complimentary to sending an email

Linking articles to online surveys will extend the life of the article and involve your readers in the discussion in a way where they are confident that their opinion will be counted.

You think people will still want to send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s low cost, fast and easy to do; it will not only empower and engage the reader but will establish a valuable communication channel that will provide you with measurable feedback and give you the opportunity to promote other related articles.

Join the revolution and have your say about this article here:- Readership Feedback Survey

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