Beware of Affiliate Spamming!

Beware of Affiliate Spamming!

Today, there is a relatively new internet business called, ’affiliate marketing’, which is basically a modern practice of paying finders-fees for introducing new clients to a business through the internet. An affiliate marketer is paid for every visitor, subscriber, or customer provided to an Internet business because of his efforts. The affiliate marketer will earn compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.

So, perhaps you can see why an affiliate marketer would be strongly tempted to send out emails that advertised the products he makes money on for promoting. SPAM was the result from this, contributing to the deciding factor to the anti-spam laws passed to help prevent it. There is a strict fine to spammers and in addition to this, there is now a penalty for any merchant that is associated with spammers, making them accountable too. So caution is well advised to merchants.

Any merchant that is thinking about including an affiliate strategy to their online sales, would be wise to research the different software programs available to use that will help prevent spamming. Now that affiliate marketing has grown, a good number of affiliate merchants now have updated their terms and contracts to safeguard against spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

People whose intention is to create web pages that will be indexed by search engines in order to increase the listing of their website, put their page close to the top of the search engine lists or to influence the way they are assigned in a category is called, ’Spamdexing’.

Right now there is a lot of debate about the affiliate practice of Spamdexing and many affiliates have converted from sending email spam to creating large volumes of automatically generated web pages, each devoted to different niche keywords as a way of using the search engine optimize their sites. This is sometimes referred to as spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.

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