Business want and need to promote not only their products but also their names. Your products can be both of a good quality and be well marketed, but even then if people don’t trust your company they will be hesitant to buy from you. This is why companies like Nike or Telechart 2000 work so hard to protect their brands. Business like these can put millions of dollars towards making themselves notable by a small graphic or symbol. That symbol lets people know that what they are getting is a high quality product and that it can be trusted. It makes sense that companies don’t want other manufacturers interfering with their brands, or people may regard the symbol as less valuable.
That leads to the question about why all companies don’t establish a brand. A couple of factors go into this. For starters building a brand can be very expensive. It can cost millions of dollars of investment to establish even a modestly recognizable brand. A brand is a tender thing, it can be broken by a simple mistake or one bad product. Also, not every business wants a brand attached to their products. As an example, when a company makes a cheap quality product they wouldn’t want their name associated with that product because then people won’t buy the next junk product they put out. Why would you want to build a brand in that case? You just wouldn’t.
Another great type of companies that like to build their brands are stock market companies. That type of company usually has a strong brand for the reason that that is how they make money, through their reputation. Individuals trust stock companies with their hard earned cash for the reason that they have been able to provide a good return in the past. If companies didn’t have this type of reputation they could just do it alone with some simple stock trading software.
Anyway you slice it, branding is important to many companies. It is the only way they can properly market their brands and make the sales they need. That is why the law protects company brands so strongly.