SEO, also known as Search Engine Optimization to the Internet world, is the process of increasing the volume of traffic to a website with the use of search engine rank. After a search is performed using a search engine by an Internet user, the first ten websites to appear usually acquire the most traffic. With the advancement of the Internet businesses and other entities are using website marketing techniques like SEO and website marketing to drive traffic to their site in order to turn a larger profit from whatever the company is selling. A website must have its relevance to specific keywords increased for it to be optimized effectively and this is done with editing the content and the HTML coding of the website.
Anyone running a website can easily optimize their site for search engine ranking, because SEO tactics have the ability to be incorporated into the design and development aspects of a website. Website, or Internet, marketing is a broad category that encompasses SEO and website marketing because businesses use this technique to sell the products and services that they offer to their customers. Marketing a company’s products and services has become easier with the growth of the Internet because people browsing typically do so on their own. With companies knowing that people browse the Internet by themselves, they can market their products and services solely to an individual to make the ads seem more personal.
When companies use SEO and website marketing techniques to market a product, they appeal to specific interests of the public via search engine rank of specific, targeted keywords. Companies have learned that marketing their products to a specific interest or to a specific demographic instead of a broad demographic will work out better for them in the long run profit-wise. Other areas of SEO and website marketing include article marketing, digital marketing, inbound marketing, lead scoring, media transparency, pay per click, in-text advertising and many other methods. Companies use SEO and website marketing to market the shopping cart on their site, certain web pages on their site, and other areas of their website. Internet has overtaken radio marketing as the leading way to make money in the marketing industry.