Becoming an affiliate partner is an indispensable part in your effort to make money blogging. This is particularly true for first-time bloggers who have yet to attract enough traffic to their sites, or for those whose blogs still don’t have enough clout to sell advertising space.
Before we go on, you might want to get a clearer picture about what it means to be an affiliate partner. When you sign up for an affiliate program, your role is to direct your visitors to your affiliate’s site or sales offer page. Some programs will pay you for every click that comes from your site, while others will give you a commission only when a sale is made.
As it stands, affiliate marketing isn’t as easy as it appears to be. You can’t take it for granted that your readers will click through your ad links, nor can you guarantee that they’ll buy something from your affiliate partner. If you want to make money blogging, you’re going to have to formulate a strategy that will maximize what your affiliate program has to offer. Below are some tips that might make affiliate marketing a little easier – and definitely more lucrative – for you.
1. Keep it simple:
Over time, it’s become more and more obvious that glitzy banners and flashy ads on your site don’t do as well as advertising that comes in the simple form of links. In other words, people are most likely to respond to an ad if it’s subtle and non-invasive, which is exactly what an ad link is like. Not just that – the difficulty with banners is that they sometimes take forever to load, especially if they require a demanding program to run successfully. Go with the simpler format, and your ads are likely to get much more attention and click-throughs than your banner ads.
2. Make sure that your blog theme and affiliate program are compatible:
If your site focuses on fitness and weight loss, it’s not a good idea to put up ads for Krispy Kreme donuts or plus-size clothing. Instead, choose ads that are concurrent to your present theme or chosen niche. By dangling relevant offers to your site’s visitors, you give off the message that you care enough about your readers to offer them products that might be useful to them, given their interests.
Sign up for multiple programs:
Don’t just stick to one affiliate program, hoping your fidelity to it will bring you the rewards you want. In fact, restricting yourself to just one program is tantamount to restricting the amount of money you’ll earn from being an affiliate. But before you start plugging your blog with all sorts of ads, remember that moderation is the name of the game here. In other words, sign up for multiple affiliate programs, and implement them prudently on your site. Use too many on your blog, and you might end up driving away traffic instead of attracting them.
4. Come up with relevant product reviews:
What kind of products will your readers be interested in? Since you’re serving a particular market with your blog, respond to their interests by coming up with product evaluations that can help them make better purchases. And we aren’t just talking about any old review here – instead, we’re referring to a commissioned review from places like ReviewMe.com, where a blogger can get paid for evaluating a specific product. Not only do you get to help your readers – you also stand to earn money for your efforts!
Once you’ve got the hang of it, affiliate marketing isn’t actually all that hard. It just requires a bit of strategizing that puts an emphasis on moderation and relevance – namely, posting just the right amount of ads, and ensuring that your offers are in line with your readers’ interests and your blog’s primary topic. Refine your affiliate marketing strategy, and you’ll find that it isn’t too hard to make money blogging, especially as an affiliate partner.