As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Perry Marshall (a Google Adwords expert) teaches pay-per-click users and advertisers to utilize the Google Adwords Keyword Selector Tool when creating their ads.
You have designed a website. You would have constructed the Home page, the Products, Information and Services page, the FAQs and the Contact Us pages, and used the right keyword density in the content, you should also have the budgets ready for keyword auctions, and other media buys to get the visitor to your site. You are now all set to introduce visitors to your website.