Telemarketing is a very old business model, which began in the 1950s. Since then, the direct marketing business model has not changed much over the years. However, with the new legislation in place making it harder to be a telemarketing company, many of them have turned to other business programs. Internet marketing is one of these new businesses that telemarketing companies have turned to.
The earliest forms of telemarketing were generally used to sell magazine subscriptions to customers through the phone, using a system of database marketing. Gradually, more and more soliciting was done over the phone, until it got to the point that telemarketing calls were being made at all hours of the day and evening. At this point, the government stepped in and started invoking laws for direct marketing so that the telemarketing companies were not able to call as often.
This was good for customers, but of course, it was bad for the telemarketing companies. Some of the laws that were imposed on the telemarketing companies encompassed things such as the time when they could call, being required to stop calling if someone asked to be removed from the call list, and introducing the national do not call registry. This enabled people to take themselves off of any telemarketing list, making it illegal to call them for any kind of solicitation. With so many people taking themselves off of the solicitation lists, the telemarketing companies have had to turn to other means of income generation to keep themselves in business. Now, many telemarketing companies are turning to online marketing to keep turning a profit.
Telemarketing through online marketing is run a little differently than the traditional telemarketing sales format. Some telemarketing companies are retaining their phone processes, and are incorporating the internet into the old way of doing business. How does this work, you may be asking yourself? Well, during the phone call, rather than completing the whole transaction at one time, telemarketers set up internet appointments to further go over the products or services that they are trying to sell. Another way that telemarketing is bleeding into the internet is by having people work from home, rather than all together in one place. People can sign up on the internet to call people for different telemarketing companies. This saves the company money, and it also enables people to be able to work from home. Another way that telemarketers are joining the online world is by completely changing their focus from database marketing to internet marketing. Someone is more likely to click on an internet ad about a product than they are to listen to telephone sales calls during the dinner hour. So joining the internet world is a good move for telemarketing companies.
Internet marketing is becoming a big deal in the telemarketing industry. Many companies have changed their whole business structure over to an online virtual call center structure. Still other marketing professional groups are becoming online marketing companies. It is easy to see that the world of online marketing is just beginning to reach its full potential in the marketing world.