As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Perry Marshall (a Google Adwords expert) teaches pay-per-click users and advertisers to utilize the Google Adwords Keyword Selector Tool when creating their ads.
This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:
1. Begin with broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Start with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.
2. Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.
3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. An example of this would be, using the negative keywords to eliminate the word “free” from triggering your ad, thus improving your ROI by only displaying your ad to people who are looking to potentially buy. The Adwords Keyword Selector Tool will now only show you phrases that exclude the word “free”.’
4. If you aren’t sure where to start, you can use the Site Content feature. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your website displays info about trends or services in your niche, these might also be good keywords to use in your market. When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.
5. Location, location, location. Many people fail to realize how important adding a location – whether it’s a town, city or state – to your key term or keyphrase really is. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.
Marketing with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Writing quality Google Ads is one of the most important skills to have when using Ad Words – and there are many quality training resources available online are many quality training resources available online.